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  • 5 Key Insights to Millennial’s Beauty Buying Habits in the Midst of the Digital Beauty Evolution

5 Key Insights to Millennial’s Beauty Buying Habits in the Midst of the Digital Beauty Evolution

  • 16 Nov 2016
  • 10:00 AM - 10:30 AM
  • Online

Registration

  • Free Access to BABA members
  • Registration for anyone who would like to participate but are not currently a BABA Member.

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We are amidst an evolution in the beauty industry. The digital beauty evolution. A new crop of emerging millennial beauty buyers is changing the game for beauty brands both on and offline. And how to influence them is changing too. Trust is a major factor and who they trust is radically shifting from previous generations. This webinar will cover several key insights for beauty brands, and include results from a recent survey on millennials and their beauty buying preferences conducted by beauty research company Poshly, in collaboration with BABA and Perfect365. 

During this webinar, attendees will gain:

  • A first-hand look at the results of a recent survey on millennial's beauty buying habits both on and offline and what this means for beauty brands trying to reach this audience.
  • Who are the key influencers for millennials? Who do they trust the most and why?
  • How is technology shaping millennial’s buying habits and how can beauty brands revamp their sales and marketing strategies to address this shift?


Bay Area Beauty Association

San Francisco, CA
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