Where do you find Neroli oil addicts? Multi-masking fanatics? Highlighter lovers? Today's consumers seek the best products for their unique needs and preferences; connecting with the target consumer is critical in an increasingly fragmented beauty landscape.
Join Doreen Bloch, CEO & Founder of Poshly, the beauty-meets-data company, for this BABA-exclusive event. In this 30-minute webinar, you will learn the latest data-driven strategies to define and target niche consumers that will boost your ROI on marketing spend. Doreen Bloch is a L'Oréal NEXT Generation award recipient and an exclusive data partner of The Fragrance Foundation. Since 2012, Poshly's client roster has grown to include more than 40 brands, including L'Oréal, Time Inc., Skinfix, Stowaway Cosmetics, and more.